Disclaimer: I received this product for free in exchange for an honest review. This review may contain book spoilers. Read at your own discretion. 

The gripping family drama and never before told love story surrounding the rise and fall of the late Aldo Gucci, the man responsible for making the legendary fashion label the powerhouse it is today, as told by his daughter.

Patricia Gucci was born the secret lovechild whose birth could have caused imprisonment for her father and social out-casting for her mother. Aldo Gucci was the businessman who turned Gucci into more than a small town store. He turned a small luggage company into a fashion powerhouse. The Gucci brand is still widely popular today, all thanks to Aldo Gucci. However, this might not have happened if the public had found out about his scandal. To avoid this, Aldo sent Bruna, his pregnant lover, away to England to give birth to his daughter, Patricia. After giving birth, Bruna wanted to come back home. Aldo had to go through the struggle of bringing her home without altering the authorities, the media, or the Gucci family.

In this book, Patricia longs to explore her and her parents past. Patricia delves deeper into family secrets looking for answers to questions. The result is In the Name of Gucci: A Memoir. For those who do not know, Patricia is a direct descendant of the creator of the Gucci brand, Guccio Gucci.

When Patricia asks her mother about her family's past, she expects the usual cold shoulder. However, Bruna now chooses to share the age old love letters she once received from Aldo. More than two decades after her fathers death, Patricia revels the sensitive, passionate man that the public has never known before. 

This book shares the full story of Aldo and Bruna. Starting from their meeting at one of the first Gucci stores, to Aldo's deathbed, their love never falters. This book also explores Aldo's relationship with Patricia. Patricia writes about her years as an ambassador to becoming the sole heir of Aldo. 

In this emotional and loving tribute to her father, Patricia chronicles the day-to-day life of Aldo and Bruna. Readers learn a side of him that we never knew existed.

Overall, I did enjoy this book. From the love-story of Aldo and Bruna to the IRS scandal, this book captivated me from the moment I began reading. I highly recommend it.


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